Why Your Business Marketing Initiative Is Only as Good as Your List

Without a well maintained customer contact list, it will be difficult to get a prime source of information to them. You want to send a message with your small business marketing material that will translate in to sales.

In these small business direct marketing efforts, you want to make sure it is not construed as junk mail. Use your branding power and solid relationship with customers to make sure that once in the mailbox, it is also opened. In this effort, include information, coupons or other enticements to get established clients in the door. It is also a good idea to try to invite other potential clients that you would like to work with.

Use a well-maintained customer database for this small business direct marketing. Make sure that it is suitably updated and tap it like the great source that it is.